The Execute phase of the LASER Strategy is where discipline meets consistency and progress becomes visible. This is about showing up even when motivation fades.

Execution means:

• Doing the work when it’s uncomfortable

• Staying committed when progress feels slow

• Following the plan even when distractions hit

• Building habits that run on discipline, not emotion

Most people quit here. Not because the system failed but because consistency exposed their comfort zone.

In this phase, you will train:

• Daily execution habits

• Accountability systems

• Mental toughness under pressure

• Focus in a distracted world

Execution compounds. Small actions done repeatedly beat big bursts of effort every time. This is not glamorous. It’s effective, and effectiveness wins.